#BudgetMeals Trends on TikTok as Recession Fears Grow in the U.S.

#BudgetMeals sees 20% spike on TikTok

37 million Americans live in poverty

Recession fears mount across the U.S.

More than 37 million people live in poverty in the United States, and with the threat of a recession looming, Americans are turning to creative ways to save money.

One method gaining traction on TikTok is budget-friendly cooking, according to Newsweek.

What’s happening:

11.1% of the U.S. population is currently living below the poverty line, according to Census data.

JPMorgan raised the likelihood of a recession this year from 40% to 60%, which has sparked growing fears.

On TikTok, creators are posting videos showcasing dinners under $60 per week or grocery hauls for just $50, Newsweek reports.

Between the lines:

The hashtag #BudgetMeals grew by 20% in one month, now appearing in more than 64,000 posts.

These videos are attracting thousands of views and likes, particularly from families looking for practical solutions in the face of rising inflation.

Creator Caz Mooney, interviewed by Newsweek, said she began posting recipes out of financial necessity and now receives messages of gratitude from around the world.

#BudgetMeals on TikTok Mirrors U.S. Economic Strain

#BudgetMeals Trends on TikTok – Photo: Enavto

What the experts are saying about #BudgetMeals:

“The content resonates because it’s authentic and reflects current economic anxiety,” said Michael Della Penna to Newsweek, referring to growing recession fears.

“Food prices have risen 24% since 2020, and people are feeling it,” added Ted Rossman of Bankrate.

Andy Smith, from Edelman Financial Engines, warned in Newsweek that rushed financial decisions based on viral trends could have long-term consequences.

The bigger picture:

Consumers are adjusting their spending habits—opting for more store-brand products, shopping at discount retailers, and cutting back on entertainment expenses.

Although summer typically brings an uptick in spending, the trend this year is leaning toward frugality.

Social media isn’t just showcasing a culinary craze and a new TikTok trend—it’s reflecting an economy under strain, where every dollar matters.

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